Submitted on Oct 4, 2007
by nathanhoffman01

Fonts identified so far

Museo Sans 500 (exljbris)
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Identified by zachehm@[11599].com
click for full-size image

Lots of discussion about the new logo Interbrand designed for AT&T. Most certainly custom, or is it?

3050d 13h 22m 11s ago

Responses

philippedada:

yes, and only the logo, not a font

3050d 12h 49m 37s ago
hanapurnomo:

Case marked solved.

3039d 2h 21m 13s ago
paigewhitson:

I work for AT&T. The official corporate font is Clearview which is also used in the logo.

3037d 20h 32m 34s ago
philippedada:

good to know -- never saw an ad with that font used

3037d 16h 22m 10s ago
thinkkre8tiv:

This is clearly not Clearview. To be correct the official corporate typeface for all AT&T materials is AT&T Clearview. They have modified slightly the new US highways typeface by Terminal Design.

3030d 11h 47m 45s ago
cellman7370:

Font identified as clearview at&t.

here is the official at&t clearview font

2991d 12h 18m 44s ago
J-Louise Heron:

Cellman - I deleted the site - because that was not an “official” site but just a file sharing site that someone had loaded an illegal copy of the corporate font on.

Meanwhile - if you want to read about the new at&t (or not so new anymore) you can at the official site and a few other places too.

http://www.att.com/Common/files/pdf/logo_evolution_factsheet.pdf
http://paulmaior.blogspot.com/2005/12/new-att-logo.html
http://www.businessweek.com/innovate/content/dec2005/id20051212_770492.htm
http://www.russellbeattie.com/notebook/1008697.html

2991d 7h 47m 5s ago
cjmoon95:

Hi, I know this post is old but you can download the typefaces free here:

[link removed for the reasons already stated above]

2522d 20h 36m 3s ago
edhealy:

Case marked unsolved.

2352d 21h 46m 0s ago
CobaltCow:

I work on at&t artwork on a daily basis and closely with at&t brand.
The official font used for all at&t 2.0 branded material is called ClearviewATT (a proprietary version of clearview) HOWEVER the logo is NOT this font.

2185d 16h 36m 27s ago
zachehm@[11599].com:

The & is different and there may be a little mod on the a tail.

Font identified: Museo Sans™.
1709d 17h 41s ago

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