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Submitted on Oct 5, 2007
by nathanhoffman01

Fonts identified so far

Museo Sans 500 (exljbris)
Preview Image
Identified by zachehm@[11599].com
click for full-size image

Lots of discussion about the new logo Interbrand designed for AT&T. Most certainly custom, or is it?

2860d 19h 34m 49s ago

Responses

philippedada:

yes, and only the logo, not a font

2860d 19h 2m 15s ago
hanapurnomo:

Case marked solved.

2849d 8h 33m 51s ago
paigewhitson:

I work for AT&T. The official corporate font is Clearview which is also used in the logo.

2848d 2h 45m 12s ago
philippedada:

good to know -- never saw an ad with that font used

2847d 22h 34m 48s ago
thinkkre8tiv:

This is clearly not Clearview. To be correct the official corporate typeface for all AT&T materials is AT&T Clearview. They have modified slightly the new US highways typeface by Terminal Design.

2840d 18h 23s ago
cellman7370:

Font identified as clearview at&t.

here is the official at&t clearview font

2801d 19h 31m 22s ago
J-Louise Heron:

Cellman - I deleted the site - because that was not an “official” site but just a file sharing site that someone had loaded an illegal copy of the corporate font on.

Meanwhile - if you want to read about the new at&t (or not so new anymore) you can at the official site and a few other places too.

http://www.att.com/Common/files/pdf/logo_evolution_factsheet.pdf
http://paulmaior.blogspot.com/2005/12/new-att-logo.html
http://www.businessweek.com/innovate/content/dec2005/id20051212_770492.htm
http://www.russellbeattie.com/notebook/1008697.html

2801d 14h 59m 43s ago
cjmoon95:

Hi, I know this post is old but you can download the typefaces free here:

[link removed for the reasons already stated above]

2333d 2h 48m 41s ago
edhealy:

Case marked unsolved.

2163d 3h 58m 38s ago
CobaltCow:

I work on at&t artwork on a daily basis and closely with at&t brand.
The official font used for all at&t 2.0 branded material is called ClearviewATT (a proprietary version of clearview) HOWEVER the logo is NOT this font.

1995d 23h 49m 5s ago
zachehm@[11599].com:

The & is different and there may be a little mod on the a tail.

Font identified: Museo Sans™.
1519d 23h 13m 19s ago

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