The Effra font family has its roots in one of the earliest sans-serif designs commercially available, Caslon Junior, from 1816. Our design is updated for contemporary use, and has been expanded to our Standard character set. While it is not strictly a font intended for setting body copy, the resulting family does function well at text sizes. Effra can be effortlessly applied to a wide range of messages and media, from advertising to book design. Its five weights satisfy the need for flexibility, creating harmonious variations of texture and emphasis.