Geogrotesque is a semi modular with a subtle rounded finish typeface. All the characters are based in the same formal principle with its corresponding optical adjustments in order to adapt the system to an alphabet for texts. Although the type family has a geometric or “technological” construction, the rounded finish provides it a warm appearance, making the typefaces nicer and nearby.
The Effra font family has its roots in one of the earliest sans-serif designs commercially available, Caslon Junior, from 1816. Our design is updated for contemporary use, and has been expanded to our Standard character set. While it is not strictly a font intended for setting body copy, the resulting family does function well at text sizes. Effra can be effortlessly applied to a wide range of messages and media, from advertising to book design. Its five weights satisfy the need for flexibility, creating harmonious variations of texture and emphasis.