Neo Sans began as an intriguing assignment from a branding agency. The agency’s client wanted an “ultra modern” type family that was "futuristic without being gimmicky or ephemeral.” When a bureaucratic decision cancelled the project, Monotype staff designer Sebastian Lester decided to finish the design on his own. “I was left with a sketchbook full of ideas,” he said, “and thought it would be a shame not to see what came of them.”
There are two “personalities” in this font.
Jacques’ persona comes to life when typing in all lowercase letters.
And Gilles’: when using all uppercase.
And the best part... Jacques and Gilles were made for each other.
Another version of the Century family was produced when Ginn & Company, a textbook publisher, commissioned American Type Founders to design a typeface with maximum legibility. Morris Benton researched the subjects of eyesight and legibility, then created Century Schoolbook, which was released between 1918 and 1921. Century Schoolbook is still seen in elementary school texts, and can be used for text work where legibility is a primary consideration.
The Tabac type system is a static typeface with modern shapes and distinct, wedge-shaped serifs. It is primarily designed for the setting of newspapers, magazines and books.
Macarons is a display type based on the classic Garamond typeface. It’s inspired by the foodie culture and the slow food movement, which began as a rebellion against fast food and has now grown to a global scale. Every day, thousands of people around the world take pictures of their food, look for new recipes to try and recover old ones, enjoy wine-pairing, and value locally produced food.