Alex Khoroshok

One-man foundry: Alex Khoroshok built his career as a Product Designer with expertise in UX/UI for web and mobile, but his passion for branding and typography led him to Type Design. What began as a curious side project soon transformed into a deep obsession and a long, rewarding journey into the art of crafting fonts.“In my work, I often noticed that certain fonts made achieving visually stunning designs far easier than others. This realization inspired me to create my own font collection—tools that empower other creatives to design something beautiful and unique with less effort.”Driven by a love for exploring new forms of visual communication, Alex continually pushes the boundaries of how fonts can influence and elevate the perception of design, ensuring each typeface enhances the creative process.