Alexander King is the founder of Nash Design, a creative company based in Brooklyn, New York, offering graphic design services across various mediums and industries. He has a passion for old signage and draws inspiration from his type design based on real world experiences whether it be a run down storefront, or miscellaneous label tag from the 1980s. The most important aspect of his type design is actual use in the real world, on screen is also crucial, but Alex prefers type that creates an emotional response on the street rather than on a screen.