Designer Jeong Hee-jung majored in industrial design and began her career developing newspaper-specific typefaces at Seoul System before graduating. In 1997, she joined Sandoll Communication, focusing on the design of new typefaces, corporate fonts, and newspaper typefaces. Over the past 25 years, she has dedicated herself to typeface design, striving to create fonts that feel friendly and comfortable. Moving forward, she plans to continue her efforts in developing innovative and user-friendly typefaces.