ImS
It's me Simon
It's me Simon is a U.K based type foundry owned and run by Simon Stratford. Type is everywhere—I have always had a fascination with it. I've spent 20 years working in the design industry and created fonts in my spare time. So I decided to turn my side hustle into a full-time career.I tend to create my fonts from ink and paper or other traditional techniques like linocuts. I often experiment with different mediums and brushes, pushing the envelope of what is possible. I aim to make a font that doesn't look like a font. That could be with texture or with realistic-looking paint marks.I create everything from custom fonts for advertising agencies to ready-to-buy fonts for designers. I've worked with companies like Three Mobile, ITV, King games and Reebok, to name just a few.