Noto Rupa

Noto Rupa type foundry.Since 2018, Noto Rupa has designed script-based fonts guided by a non-trivial understanding that letters mean something. Besides the sounds letters designate, outside the semantics of letters assembled into words, and beyond the precise messages we communicate through sentences or paragraphs, there’s a bundle of extra-literate meaning in the way letters look. When Noto Rupa sets brush to paper, it’s with a sensitivity to these meanings: the urgency behind a dry brush, the assertion of every angle, and the kindness in a curve.