The 1974 design for ITC Lubalin Graph is based on Herb Lubalins earlier design of ITC Avant Garde Gothic. The basic geometric character shapes are identical in both designs, while Lubalin Graph has the added feature of slab serifs.
It conveys a strong, no-nonsense look in display type from headlines to packaging.
ITC is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. ‘ITC Lubalin Graph’ is a trademark of International Typeface Corporation and may be registered in certain jurisdictions.