Employees Only. No Parking. Deliveries in Rear. Old hand-lettered signs from the early twentieth century provided inspiration for Mark van Bronkhorsts Magnesium.
The typeface was designed to be strong and simple, and stylish but not slick - no wonder its currently used well by a luxury car manufacturer in its advertising campaigns.
Try it at small sizes, tracked open - its remarkably clear on paper or screen. Or use it big on billboards. Its so strong, it even stands up to the rough handling afforded it in the Grime version.