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Floro

Floro™

by Andinistas
Individual Styles from $29.95
Floro Font Family was designed by Carlos Fabián Camargo Guerrero and published by Andinistas. Floro contains 3 styles.

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About Floro Font Family


Floro is a typographic family with 3 members designed by Carlos Fabian Camargo. Its idea combines medieval ideas, grotesque, stencil and grunge for T-shirts, stickers, advertising material design. More specifically the concept of Floro join several DNAís coordinating X height, ascendant, descendant and wide, in which proportions and adaptive optics were determined to inject great visual impact when composing titles. Its forms and counter forms have imperfections controlled with vitality and consistency. Floro is useful for ranking words and phrases with corroded edges and creases between the lines of his letters. In that vein, Floro refers to improvised design, deletion and copying. For that reason, its determinants seem stencil patterns that attract the attention of the reader. Its inaccurate decisions were planned that way, in which the type of contrast seems made with a flat tip and the amount of contrast between thick and thin is medium. Its sizes, regular and italic shine by their systematic wear and terminations sometimes in pointed forms resembling medieval darkness. In short, we can say that Floro comes from the miscegenation of Gothic calligraphy texture, foundational calligraphy and some refinements of gothic writings with italic sans-serif ideas of late 19th century. Even with the blur appearance, floro has ideal proportions to pile for horizontal and vertical areas when composing titles with striking looks and robust. And finally, floro dingbats are related shields and stamps, to accompany the written resulting useful at the level of visual support and hierarchical.

Designers: Carlos Fabián Camargo Guerrero

Publisher: Andinistas

Foundry: Andinistas

Design Owner: Andinistas

MyFonts debut: Feb 20, 2009

Floro™ is a trademark of Andinistas.

About Andinistas

The word "Andinistas" roughly translates to "people devoted to the Andes." In Venezuela, it is the word used to describe the people who climb the slopes of Pico Bolívar, the country's highest mountain. Carlos Fabián Camargo Guerrero, the founder of Andinistas Fonts, found this name to be interesting because of its resonance and relationship with the unknown.Carlos is one of the first designers from Colombia or Venezuela to be able to make it as a full-time type designer. His experience of living in both countries has allowed him to tap into their colorful visual cultures and bring aspects of each of them into his designs. He is proud of both countries, as they have been an inexhaustible source of ideas to him.Carlos joined MyFonts in 2006. Since then, his designs have evolved from a streetwise, sassy grunge style to a series of energetic and personable scripts and display fonts. He says that in typeface design, we can never say we have learned enough. When we look at old classics, we realize that what we need to learn is inexhaustible. We never get anything definitively.Today, Carlos feels that the word "Andinistas" also has a valuable meaning for him personally. It has taken many years of experience before he slowly received some recognition for his foundry. This has required profound conviction and the will to surpass oneself. So the word combines concepts like spectacular beauty and adventure with the idea of overcoming challenges and getting to the top with work and creative effort.

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