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Lo-Type® BQ
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Lo-Type BQ
Some words from Berthold:
Lo-Type was designed by Louis Oppenheim and first released by Berthold in 1914.
In 1980 Erik Spiekermann adapted the faces and expanded the family with the addition of a regular weight.
Subtle deviations and inconsistencies between the characters in the different weights are intentional. The large x-height, idiosyncratic shapes and wobbly edges make it particularly eye-catching and unique.
As Louis Oppenheim wrote, “Advertising should never be dry. A little bit of humor combined with straight facts will produce a happy mixture.”
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