ITC Avant Garde
ITC Avant Garde Extra Light      ITC Avant Garde Extra Light Oblique      ITC Avant Garde Book      ITC Avant Garde Book Oblique      ITC Avant Garde Medium      ITC Avant Garde Medium Oblique      ITC Avant Garde Demi      ITC Avant Garde Demi Oblique      ITC Avant Garde Bold      ITC Avant Garde Bold Oblique      ITC Avant Garde Book Condensed      ITC Avant Garde Medium Condensed      ITC Avant Garde Demi Condensed      ITC Avant Garde Bold Condensed

Design Credits

First seen on MyFonts: January 1st, 2000
Designed by: Herb Lubalin, Tom Carnase, Edward Benguiat
Designed when: 1970-1977
Letterform design based on: ITC Avant Garde Gothic
Design owned by: ITC
MyFonts Keywords: 1970s, 1990s, elegant, feminine, geometric, german, large eye, linear, sans-serif, static, technical, wide

ITC Avant Garde Gothic

Based on Futura, Avant Garde Gothic derives from Herb Lubalin’s and Tom Carnase’s logotype and display lettering for Avant Garde magazine. It was ITC’s first text series, and firmly established the ITC formula for closely fitted designs large in x-height. Arched forms are more nearly circular than in Futura, a feature that makes for uneven textures in the smaller sizes.

In the years after its release, elaborate fitting games could be played with alternative forms of the capitals and were the best known and most misused feature of the series. The fun was curtailed with the introduction of the standard PostScript version.

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