More Fonts by
Morris Fuller Benton,
Edward Benguiat
More Fonts from
Bitstream,
ITC
Related Albums:
Peter's Album
Butch's Album
Butch's Album
Cyd's Basics Album
<< previous | next >> | up to Family Tree | index
ITC Souvenir from Bitstream ITC Souvenir is a Bitstream font family with 9 styles. Click the Purchase Options button below to view pricing and availability information. |
Design Credits
First seen on MyFonts: January 1st, 2000
Designed by: Morris Fuller Benton, Edward Benguiat
Designed when: 1977
Letterform design based on: ITC Souvenir
Contained in Category: Decorative & Display
Design owned by: ITC
MyFonts Keywords: 1900s, artdeco, decorative, informal, roundserifs [suggest]
ITC Souvenir
The origins of Souvenir are to be found in the 1905 German Art Nouveau series from Schelter & Giesecke named after its parent foundry Schelter Antiqua’, or Schelter Roman’. Morris Fuller Benton took the rounded half of the characters (gsvwy) almost without change, wholly redesigning the remainder, some of which have a chiseled appearance in the original. Souvenir was released as a single weight in 1914 by ATF. In the late nineteen sixties Aaron Burns foresaw the need for this kind of face, and in a brilliant marketing move made it the second ITC release. The present ITC series, licensed from ATF, was skillfully expanded from this original by Ed Benguiat. Since its release in 1970, Souvenir has become one of the world’s most popular designs, setting a fashion for round-edged text faces of soft texture.
Not quite what you’re looking for?
Try looking at more fonts like this.
About Us — Testimonials — Sell Your Fonts — Become an Affiliate — Site Map — Sign In
MyFonts 245 First Street 17th Floor Cambridge MA 02142 USA
MyFonts and MyFonts.com are registered trademarks of Bitstream, Inc.
WhatTheFont and Starlets are trademarks of Bitstream, Inc.
Copyright © 1999–2008 Bitstream, Inc.
PRIVACY POLICY