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Gogosquat™
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Gogosquat
Some words from Bogusky 2:
Usually, the condensed version of a face comes after the regular design. Not with gogo squat. After gogo big, I thought how strong a regular version would be. A nice clean gutsy face. A “today” Franklin Gothic Extra Bold. I find it ideal for contemporary headlines as well as for logo solutions. As with gogo big, in my terms and conditions, I permit the modification of up to ten of the letter forms for logos and monograms, but logos and monograms only, not the typeface in normal usage.
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