After was projected to carry the most innovative concepts. With strong visual appeal and high impact, it is clearly a distinctive font. Geometric shapes and balanced thick/thin contrast make the characters design very differentiated. Most of them are not quite completed which brings movement and dynamism to the composition, and adds an innovative look and feel.

Compared to a typical Headline font, After has an incredible great legibility even at small points, because the gaps on the letters disappear as the size decreases. Besides all that, After has Opentype features of special ligatures that result on unique design combinations, plus some daring alternate caps.