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Prumo Display

Prumo Display

by DSType
Individual Styles from $40.00
Complete family of 18 fonts: $400.00
Prumo Display Font Family was designed by Dino dos Santos and published by DSType. Prumo Display contains 18 styles and family package options.

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About Prumo Display Font Family


Prumo is a new type system, based on a unique skeleton that flows, like a pendulum, from high contrast to low contrast. It’s a sort of typographic journey, from the 18th century typefaces to the 19th century slab serif typefaces, gathering information from the Scotch Roman fonts on its journey. Prumo is a type family with classic proportions that takes advantage of the recent type production technology while looking carefully at the most important historical references.

Designers: Dino dos Santos

Publisher: DSType

Foundry: DSType

Design Owner: DSType

MyFonts debut: Feb 25, 2013

Prumo Display

About DSType

“I began designing typefaces in the early ’90s because there weren’t many typefaces available to us in those days,” Dino dos Santos, founder of DSType, said in his Creative Characters interview. “I started designing fonts that matched the new typographic experience. To me, graphic design was never about taking a picture and then just choosing one of the available typefaces” Based in Porto, Portugal, Dino got his start designing typefaces for magazines and large corporations. Frustrated that the only fonts available for use were system fonts and dry transfer sheets, he began selling his typefaces on MyFonts. Since then, the self-taught designer has created a library full of striking experiments, charming display type, and most notably, an amazing collection of well-wrought, extensive text families. His collection also boasts a handful of bestsellers such as Velino Text, Prelo Slab and Prumo Slab. “There is not much of a type design history in Portugal,” he noted in his interview. He is, however, interested in what has been done in his country by older generations of type designers and calligraphers. “I want to understand what happened, how things worked back then, and expose the world to some lesser-known work. History is often seen as something that passed away, and that’s it. But for me history is one of the most relevant aspects of type design. I believe we are made of history, but also that we should take a step forward by connecting it to the present and the future and we can do that through technology.”The Premium foundry page can be viewed Here.

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