Font Family Tree
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Downturn™
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Downturn
Some words from Dunwich Type Founders:
Downturn was most directly inspired by letters painted on the wall of an old medical warehouse in Washington, D.C.. Other inspirations include lettering on manhole covers, metal signs and machinery in New York and DC.
Its quirky letterforms and deliberately uneven color reflect the typographic naïveté of signpainters and engineers more interested in impact than consistency.
Chunky, in-your-face letters make Downturn appropriate for posters, packaging, headlines and other places you need a big impact.
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