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Today Sans Now

Today Sans Now

by Elsner+Flake
Individual Styles from $59.00
Complete family of 32 fonts: $864.00
Today Sans Now Font Family was designed by Volker Küster and published by Elsner+Flake. Today Sans Now contains 32 styles and family package options.

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About Today Sans Now Font Family


With the publication of the “Today Sans Now” Elsner+Flake extends its offering of the “Today Sans Serif” type family, developed in 1988 by Volker Küster for Scangraphic, by another cut so that the gradation of the stroke width can now be more finely calibrated. The type complement is available for 72 Latin-based languages as well as Cyrillic. Where available, small caps were integrated, and mathematical symbols as well as fractions were included. In order to make the symbols for text applications in regard to headlines more flexible, the insertions which were formerly added, for technical reasons in order to sharpen the corners, were eliminated, and the optical size adjustments of the vertical and diagonal stem endings (I, v, H, V) to the horizontal bars (z, Z) were scaled back. Already since the end of 1984, Volker Küster experimented with broad sticks of chalk and a broad felt pen in order to develop a new sans serif typeface which, in the interest of easy legibility, would be built on the basic structures and proportions of the Renaissance-Antiqua. Using a normal angle of writing, his experiments lead to the form structure of the characters: a small contrast between bold and light weights, serif-like beginning and end strokes in some of the lower-case characters, and the typical, left-leaning slant of all round lower-case letters and the typical left-leaning axis of all round letter forms. In this way, a rhythmization of a line of type was achieved which created a lively image without being “noisy”. With this concept, Volker Küster has enlarged the Sans Serif by a distinctive, trend-setting form variation.

Designers: Volker Küster

Publisher: Elsner+Flake

Foundry: Elsner+Flake

Original Foundry: Scangraphic

Design Owner: Elsner+Flake

MyFonts debut: Jun 23, 2015

Today Sans Now

About Elsner+Flake

About Elsner+FlakeIn March 1986 Veronika Elsner and Günther Flake founded their company Elsner+Flake Designstudios after ten years of freelance experience in the field of type design, typography and digitizing of fonts and logos. The general aim of the company is to create a continuously growing library of digital fonts. Today the Elsner+Flake Digital Library with a worldwide presentation and appreciation contains more than 2,500 fonts, which are available in Mac PostScript, PC PostScript and PC Truetype.Typography with a DifferenceElectronic modification is avoided, all italics are digitized from original artwork. Text and headline typefaces have matching cap heights and contain standard character layouts. Complete kerning tables guarantee a precise appearance and excellent legibility. Accents on caps and lowercase letters are individually designed. Many typefaces feature small caps and old style numbers. Most fonts are already completed with the new euro currency symbol.Partners WorldwideElsner+Flake cooperates worldwide with more than thirty-five business partners. In case of questions concerning the Elsner+Flake Digital Library or to order a specimen catalogue please contact the address given. We will introduce you to your closest Elsner+Flake distributor.

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