About this font family
Why do we need another typeface?
This is a prickly question often asked of typeface designers. Depending on who you ask, the answer in simplified form is usually one of two:
1. As the basis of written communication, type design carries social responsibility, so we must continue to improve legibility.
2. Type design is a form of artistic expression. Without art, life is not worth living.
The best work, of course, accomplishes both. More…