Font Family Tree
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Commerce™
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Commerce
Some words from Font Bureau:
‘Fifties style meets Cooper Black on the way to the Mac’ says Rick Valicenti as he describes the process of designing Commerce Fat and Commerce Lean.
In 1992, the design team of Greg Thompson and Rick Valicenti deliberately crossed the advantages of advanced digital technology with mid 20th-century issues in style and lettering to produce a happy marriage of something old with something new: the Commerce family.
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