About this font family
Herold is a bold Art Nouveau advertising face released by H. Berthold, Berlin, Germany in 1901. It is also seen under the name “Herold Reklame.” The design is attributed to Hermann Hoffmann by the Klingspor Museum. A herold (‘herald’ in English, ‘heraldus’ in Latin) is one who delivers proclamations and announcements. Medieval heralds are often pictured with a horn with which to get everyone’s attention prior to performing his function. His only PA system was his own voice. Left and right glyphs of a herald with horn may be found at positions 137 and 172.
Herold is quite compact with a high x-height, just right for making -- what else? -- announcements.