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Verse Serif

Verse Serif

by Hubert Jocham Type
Individual Styles from $39.00
Complete family of 14 fonts: $500.00
Verse Serif Font Family was designed by Hubert Jocham and published by Hubert Jocham Type. Verse Serif contains 14 styles and family package options.

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About Verse Serif Font Family


In 2006 the art director of Emotion, a women’s psychology magazine, asked me to design a copy typeface for them. Before I actually got the job I started to work on a serif. I wanted it to be feminine but still clear and modern. On one hand there are the floral round elements and on the other hand the angular serifs. In the composition I wanted the two extremes to work together. All the other elements had to be harmonized. The proportions needed to match the magazine’s requirements. The ascenders and descenders are short enough to work in narrow columns but long enough to work in small sizes. As you can imagine, the emotion-job never happened. Verse is now a serif and a san-serif with 7 weights with italics and smallcaps. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.

Designers: Hubert Jocham

Publisher: Hubert Jocham Type

Foundry: Hubert Jocham Type

Design Owner: Hubert Jocham Type

MyFonts debut: Oct 12, 2011

Verse Serif

About Hubert Jocham Type

Hubert Jocham Type is the personal foundry of Hubert Jocham, started in 2007. In the early 1980s, at the start of his career, Jocham worked in a print shop with classic lead setting. He studied graphic design in Augsburg (Germany) and Preston (England). The degree project dealt with the history of the italic type of the renaissance and the relationship between roman and italic. In 1998 he moved to London to work for Henrion, Ludlow and Schmidt in corporate branding. He designed brandmarks and logotypes for international companies and designed corporate manuals. He got to know art directors of lifestyle magazines such as Frank and Arena, where he worked as a type consultant and type designer. Today Hubert Jocham is a freelance designer. He develops brandmarks and logotypes for leading brand agencies like Interbrand, Landor, Enterprise and Futurbrand. He designs text and headline systems for international magazines like GQ London, Vogue Moscow, L'Officiel Paris, Details New York and German publishers like Milchstraße and Gruner & Jahr. He is responsible for the corporate type of Bally in Switzerland, the Kunsthaus Graz and Agfa Photo.

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