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Aviano Royale

Aviano Royale™

by insigne
Individual Styles from $34.99
Complete family of 6 fonts: $199.99
Aviano Royale Font Family was designed by Jeremy Dooley and published by insigne. Aviano Royale contains 6 styles and family package options.

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About Aviano Royale Font Family


Aviano returns to lend its classic line to its newest variation, Aviano Royale--named so because of the rich flow the calligraphic capitals give the established font. The extended lowercase characters give an air of formality to the face as well and bestow on the family a deeper sense of wealth and power. This recent development of a timeless font, part of insigne’s annual tradition of adding to the Aviano family, was elected the clear winner in a poll of insigne design’s social media followers. And is it any wonder why? The long-handed elegance of Royale features graceful script capitals as well as widely tracked and smaller titling capitals, all which make Royale ideal in high-end applications and branding where titling with a taste of gentility is required. Royale’s suite boasts a number of OpenType alternates, most importantly of which are the alternate forms for the capitals. Whereas the default forms of the face are regal, it’s flourishes must be activated through the swash set. For a look more restrained, activate the stylistic alternates. It’s like having three different fonts in one! Additionally, there are baseline lowercase forms. The lowercase forms are 20% smaller in height than Aviano’s lowercase forms, so the families are not interchangeable. However, they can still be used well together. The script capitals could also be used separately as drop capitals and nicely complement any of the other 12 Aviano families. It’s time to look beyond common. For the look of refinement you desire, design with Aviano Royale.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Mar 29, 2016

Aviano Royale™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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