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Aviano Silk

Aviano Silk™

by insigne
Individual Styles from $22.00
Complete family of 6 fonts: $72.00
Aviano Silk Font Family was designed by Jeremy Dooley and published by insigne. Aviano Silk contains 6 styles and family package options.

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About Aviano Silk Font Family


A premier product from insigne, the powerful Aviano redefines its classic lines for the contemporary elegance of Aviano Silk. This modern development of a timeless font, part of insigne's annual tradition in adding to the Aviano family, was elected the clear leader in a poll of insigne design's social media followers. Aviano Silk refers to the smooth flowing feel that the negative space gives the font. This particular example is sort of a hybrid between the stencil and a centerline. It has a certain amount of velocity to it. Extended characters lend formality and a sense of wealth and power. Due to the modifications required for the new look, the Silk family cannot work as an overlay for Aviano, though it pairs nicely with it. There are also 12 Aviano families that work well with Silk. Aviano Silk is particularly suited to high-end luxury applications and especially branding projects. Use Aviano Silk to lend refinement and luxurious elegance to your design.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Mar 24, 2015

Aviano Silk™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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