About this font family
PRIMITIVE is an attempt for an essential of urban culture, especially graffiti and the unique pixaçao. PRIMITIVE is also inspired by the ancient cultures, especially scandinavian tribes as an anagram to the present. This “vandalism” is viewed from several angles. PRIMITIVE is one of them. PRIMITIVE is one of the modern headline fonts which include a lot of alternates, a variation of one word for a comfortable use. Two weights, ligatures and stylistic sets are obvious. And this cheap price is a support to this independent culture from me.