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Keep Calm

by K-Type

8 fonts: $80.00

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About this font family

Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font (the medium weight of the poster), the family now includes Keep Calm Light, Keep Calm Book (regular weight) and Keep Calm Heavy. In addition, each weight is now accompanied by its equivalent Italic supplied at no extra charge. The typeface now includes Central European and Western European accented characters including Welsh diacritics and Irish dotted consonants. More…

When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Although that influence is apparent, in the R particularly, the lettering was clearly hand-drawn by a talented designer who, if the M’s perfectly pointed vertex is anything to go by, was equally steeped in the signage of the London Underground. The most anomalous character, the C, resembles that found in the Gotham typeface, and given that Gotham’s vernacular sources included the handmade, ‘basic lettering’ of engineers, perhaps that shouldn’t be surprising.

Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available uppercase letters of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of complementary lowercases that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. The draughtsman was balancing intuitive, human qualities, and the pure pleasure of drawing elegant contemporary letters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.

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Available licensing options
Glyph coverage

available in all of the styles in this family:
Basic Latin/English letters West European diacritics Euro Ligatures Central Europe Baltic Turkish Romanian Dingbats & Symbols



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Keep Calm Light

Albums

$20.00

Keep Calm Light Italic

Albums

$20.00

Keep Calm Book

Albums

$20.00

Keep Calm Book Italic

Albums

$20.00

Keep Calm Medium

Albums

$20.00

Keep Calm Medium Italic

Albums

$20.00

Keep Calm Heavy

Albums

$20.00

Keep Calm Heavy Italic

Albums

$20.00

Available formats

available in all of the styles:
OpenType OTF   Windows TrueType  

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