Designed in the Letraset Type Studio in response to the renewed interest in the simple, geometric, sans serif Bauhaus style from earlier in this century. Pump has endured over twenty years and remains one of the best typefaces of this style in use today. For maximum effect, Pump should be set closely.
Pump Demi Bold was created ten years after the original Pump to provide a choice of weights for a typeface that continues to grow in popularity. The simplicity of the geometric forms gives it a timeless appearance that makes it an excellent choice for many applications.