Avenir
Avenir 35 Light      Avenir 35 Light Oblique      Avenir 45 Book      Avenir 45 Book Oblique      Avenir 55 Roman      Avenir 55 Oblique      Avenir 65 Medium      Avenir 65 Medium Oblique      Avenir 85 Heavy      Avenir 85 Heavy Oblique      Avenir 95 Black      Avenir 95 Black Oblique

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Design Credits

First seen on MyFonts: September 14th, 2000
Designed by: Adrian Frutiger
Designed when: 1988
Contained in Category: Legible
Design owned by: Linotype
MyFonts Keywords: clean, elegant, geometric, legible, magazine, sans-serif, swiss, XSF

Avenir

Adrian Frutiger designed Avenir in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century.

The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura , Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.

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Related Links

 • Linotype: Avenir (English)

‘Avenir’ is a trademark of Linotype GmbH which may be registered in certain jurisdictions

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