ITC Juanita is the work of Argentinian-born designer Luis Siquot and was inspired by a text set only with woodcuts which he was reading during a long international flight. ITC Juanita is a series of six distinct typefaces which Siquot sees as a personal reinterpretation of designs that originated in the 1930s and 40s and were still popular during his childhood in the 1950s. “For me, Juanita is like a toy, charming, expressive, and also dramatic,” says Siquot. The ITC Juanita series offers designers a range of variations based on similar structures, each variation with its own look.