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About this font family
Souvenir was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first typeface families. ITC Souvenir was designed by Ed Benguiat and comes in four weights, each with a matching italic.
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‘ITC Souvenir’ is a Registered Trademark of International Typeface Corporation.
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