Ponderosa™

Ponderosa is a joint work of the typeface designers K.B. Chansler, C. Crossgrove and C. Twombly, who also created Rosewood, Zebrawood and Pepperwood together. As the name suggests, it is so-called wood type. The origins of this kind of typeface can be found in the early 19th century. Called Italian or Italienne, these typefaces quickly became very popular. They are distinguished by square serifs whose width is larger than the stroke width of the characters. When the letters are set together, the heavy serifs build dark horizontal bands. The distinguishing characteristic of Ponderosa lies in its extremely fine figures between heavy serifs. The designers approached the boundaries of the impossible with this contrast. The typeface is reminiscent of the Wild West with its shootouts and heroes as well as of the 1970s with their platform shoes and wild hair-dos. When used carefully in headlines, Ponderosa will surely attract attention.