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Sassoon Primary®

by Linotype

About this font family

Sassoon was designed in 1995 by Rosemary Sassoon in the style of typefaces found in schoolbooks in the early 20th century. The font exhibits a harmony between the space within and outside of the letters. The forms have soft, round forms which give text an almost ornamental character.

This flexible font can be used for headlines or text, in small or large point sizes.

See a typo? Edit the description!

Available licensing options
Glyph coverage

available in all of the styles in this family:
Basic Latin/English letters

only available in some of the styles in this family:
Any OpenType Features West European diacritics Euro Ligatures Central Europe Baltic Turkish Romanian Other OpenType Dingbats & Symbols


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Sassoon Primary Com Regular

$49.00 $39.20
20% off until May 31

Sassoon Primary Com Italic

$49.00 $39.20
20% off until May 31

Sassoon Primary Com Medium

$49.00 $39.20
20% off until May 31

Sassoon Primary Com Medium Italic

$49.00 $39.20
20% off until May 31

Sassoon Primary Com Bold

$49.00 $39.20
20% off until May 31

Sassoon Primary Com Medium Condensed

$49.00 $39.20
20% off until May 31

Sassoon Primary Regular

$49.00 $39.20
20% off until May 31

Sassoon Primary Alternate

$49.00 $39.20
20% off until May 31

Sassoon Primary Italic

$49.00 $39.20
20% off until May 31

Sassoon Primary Italic Alternate

$49.00 $39.20
20% off until May 31

Sassoon Primary Medium

$49.00 $39.20
20% off until May 31

Sassoon Primary Medium Alternate

$49.00 $39.20
20% off until May 31

Sassoon Primary Medium Italic

$49.00 $39.20
20% off until May 31

Sassoon Primary Medium Italic Alternate

$49.00 $39.20
20% off until May 31

Sassoon Primary Bold

$49.00 $39.20
20% off until May 31

Sassoon Primary Bold Alternate

$49.00 $39.20
20% off until May 31

Sassoon Primary Medium Condensed

$49.00 $39.20
20% off until May 31

Sassoon Primary Medium Condensed Alternate

$49.00 $39.20
20% off until May 31

Available formats

only available in some of the styles:
OpenType TTF   Windows TrueType  


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