Verve is the work of designer Brian Sooy, whose “concept was to create an elegant condensed typeface that would be a typeface for the millennium, in style and functionality.” Sooy´s 1998 vision of the new millenium takes shape in a typeface that suggests technology-driven humanism. Uniform character widths and vertical strokes create a rhythm of electronic precision, while subtle yet sensual curves evoke hand lettering. Verve can create strong identities for posters, packaging and Web sites, or punctuate headlines and titles.