About this font family
“There is just something magical about type design,” says Sebastian Lester. “If you draw a successful typeface it can travel the world, taking a part of you with it.” If this is true, his Soho® Gothic family has taken him far and wide. Understated, modern and exceptionally versatile, the family has been put to good use in just about every application imaginable. More…
A good choice for virtually any type of project, The Soho Gothic family performs equally well as the backbone of a global brand as it would in an edgy fashion magazine. Versatile, extensive, customizable, and multilingual – the Soho Gothic typeface family has it all.With the same proportions as Soho, its slab serif cousin, Soho Gothic ranges across seven weights, from a willowy hairline to a brawny ultra – each with a complementary italic.Lester took care to ensure that the Soho and Soho Gothic designs work in perfect harmony. According to him, “The typefaces were developed alongside each other so that I could consider every aspect of each design and be certain that they would be absolutely compatible.”Soho Gothic is a more understated and more subtle design than Soho. Features that give the design its distinctive tone are the flat, crisp apexes of the diagonal characters like the A and V, and the marked horizontal stress in the a, g and s. “I wanted the family as a whole to radiate effortless modernity,” recalls Lester, “to be a master communicator that works in all conditions and at all sizes.”
A collection of alternate and “semi-slab” characters were also part of Lester’s plan. “I like to develop alternate characters for all my type designs,” he says. “I believe they give graphic designers greater flexibility and make a typeface more valuable.” Soho Gothic is available as OpenType® Pro fonts that have an extended character set which supports most Central European and many Eastern European languages.
If you’re looking to complete your designs, consider pairing it with Bembo® Book,Joanna® Nova,Neue Frutiger®,PMN Caecilia®,or ITC Stone® Serif.