About this font family
Primot is an upright script heavily influenced by italian gelaterias. After releasing 3 sans serifs, we were looking for an opportunity to design a display type with less constraints for legibility and expression. We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings.
From that point on, we set out to create a beautiful looking vertical script – something we don’t see that often – in which each word set could would make a nice piece of graphic design (think logos, video game titles, shop windows etc.). More…
We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes. The result is a versatile 900+ glyphs display typeface, suitable for a wide range of applications. We hope you have as much fun with it as we had designing it!
And while we’re here, you may like that it also pairs beautifully with our sturdy sans-serif family Motiva Sans.