Friendly™

by Positype

Both fonts: $49.00

buying choices from $29.00
pause

About this font family

Friendly is an homage to Morris Fuller Benton’s adorable Announcement typeface. It is not a strict interpretation, digital revival or reverent reproduction of the original letterforms… but I would be remiss and shady to not acknowledge the letterforms that inspired this typeface. If you are looking for a more accurate ‘scanned revival’ I would recommend searching “Announcement” on MyFonts. As stated earlier, it is an homage to the original letterforms of the typeface but takes a great bit of freedom tightening the construction up in order to loosen up the movement of the variant letterforms to allow a great deal of usable personality. I enjoy stating this dichotomy… “loosen up to tighten up the forms” and vice versa. It seems counterintuitive or silly but by allowing the letterforms to normalize, I felt more comfortable going back and adding rather indulgent personality. Infused with stylistic alternates, swashes, titling, many many contextual alternates, 9 stylistic sets and 2 stylistic sets with wordmarks, the typeface became far more ‘friendly’ for me… how could it not? With so many loops, swashes and typographic indulgences, it was bound to be fun. More…

See a typo? Edit the description!


A
80
A

Available formats

available in all of the styles:
OpenType OTF   Windows TrueType  


More fonts like this

prev
next

Tags

public tags
your public tags
  • (none)
your private tags
  • (none)
Add tags


Tips
  • Don’t spam. We monitor tag submissions!
  • Separate multiple tags with commas.
  • Comma in a tag? Use "double quotes."