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Lust Slim

Lust™ Slim

by Positype
Individual Styles from $50.00
Complete family of 6 fonts: $199.00
Lust Slim Font Family was designed by Neil Summerour and published by Positype. Lust Slim contains 6 styles and family package options.

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About Lust Slim Font Family


Check out the new Lust Pro & Lust Pro Didone to see how the series has grown and evolved. Confident and versatile, Lust is an exercise in indulgence—an attempt to create something over the top and vastly useful. If Lust Slim seems both new and familiar, that’s because it is. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that. Intended to be set large, the typeface has both Standard (Lust, Lust Didone and a single unified Italic) and Display variants making it perfect for editorial use and a flexible solution for any display need.

Designers: Neil Summerour

Publisher: Positype

Foundry: Positype

Design Owner: Positype

MyFonts debut: Feb 10, 2014

Lust™ Slim

About Positype

Positype is the Georgia-based type foundry of type and lettering artist Neil Summerour. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki. His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.

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