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Ubik
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Ubik
Some words from Présence Typo:
Ubiquity: the possibility to be in several places at the same time; this could be the definition of a typeface like Ubik. Its applications are numerous and various: books, magazines, posters but also architecture and signs.
Ubik is a grotesk sans serif with a “nordic taste”: shapes pure and somewhat square. The nonexistent contrast between thin and thick strokes gives it a discreet rustic look.
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