Winco family can be labelled a humanist sans-serif, but in spirit it is more closely related to that rather rare typeface category called ‘glyphic’ or ‘incise’.
While conceiving Winco, Ramiro Espinoza studied the work of the masters of postwar book cover design: Helmut Salden, Boudewijn Ietswaart, Berthold Wolpe; among others.
He also looked into German and Czech traditions of expressive printing types that had such a strong presence in the earliest decades of the 20th century. More…
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