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Mayonez

Mayonez

by Sardiez
Individual Styles from $29.00
Complete family of 14 fonts: $260.00
Mayonez Font Family was designed by Sergio Ramírez Llamas and published by Sardiez. Mayonez contains 14 styles and family package options.

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About Mayonez Font Family


Mayonez is a typeface with rational structure and axis but softened with rounded contours and cupped serifs, getting as result a balance between seriousness and friendliness. The shapes have a soft appearance but without lacking definition. A more fluid structure influenced by calligraphy is proposed for the italic variants, in this case the uppercase letters adopted a simplified semiserif structure that works better with the lowercase letters. Also the figures are very different from the roman version and follow more faithfully the italic style. In an attempt to give Cyrillic lowercase romans a fresh look, symmetrical serifs inherited from the versal tendency are mostly avoided thus getting simpler structures closer to the latin forms. This type is good for commercial and editorial uses like advertising, packaging and pages with showy headlines where a warm touch wants to be given. The character set includes a group of figures and currency symbols with standard height and another suited to match better with lowercase letters. Mayonez was selected to be part of the Communication Arts Typography annual in 2015.

Designers: Sergio Ramírez Llamas

Publisher: Sardiez

Foundry: Sardiez

Design Owner: Sardiez

MyFonts debut: Nov 29, 2013

Mayonez

About Sardiez

Sardiez is an independant type foundry run by Sergio Ramirez, he is and industrial designer very interested about type design because of its experimentation possibilities, which is where the design process starts.??Studying these two disciplines lets to take elements from both and apply them to each other, drawing letter shapes with the technical precision as if they were blueprints and molding objects as if they were letter shapes.?

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