About this font family
Astrid Grotesk is a normalized version of Schizotype Grotesk. Normalized; not neutralized. Where many neo-grotesks appear cold with their harsh neutrality, Astrid has a warmth, eminating from its (for want of a better word) clunkiness. These upright styles represent the first part of what will be a large suite of fonts. They will be followed by italics, condensed styles, and possibly a slab-serif counterpart. Early adopters will be looked after though. If you purchase the upright family now, the italics and condensed fonts will be yours for free when they are released. More…
Astrid Grotesk, while being clearly a neo-grotesk in appearance, has a personality all of its own. Standout characters include the f and t, and the default binocular g, unusual in neo-grotesks. And the right angled terminals on c, e and s. Stylistic sets (or stylistic alternates for those whose software doesn't support them) offer up alternate forms of a, g, y, I, @ and dutch IJ. A full complement of numerals is included: proportional and tabular, lining and oldstyle, plus fractions, subscript and superscript. Note also that the tabular figures (along with currency symbols) are duplexed across weights - very useful when highlighting specific entries in tables. The tabular numerals feature also substitutes in fixed width (across all weights) comma and period, so your decimals line up perfectly always. Lastly, case sensitive forms of certain glyphs are included for all-cap settings.
This typeface will be useful for corporate identities and branding work. It’s spaced more for text settings, but will work well for display, especially with some negative tracking. Bored of those other Swiss style typefaces? Astrid Grotesk could be the face you need to breathe new life into your designs. Coupled with Schizotype Grotesk, its more eccentric cousin, you've got an unorthodox branding system ready to use straight out of the box.