Looking like happy frosting on a cupcake at a twiddle bug party, this bouncy food entry from Canadian designer Haley Fiege turns the original Jellybrush type into organic happiness you can spread on pancakes, ice-cream, sorbets, sauces and condements, oh peanut butter! Yeah, all kinds of sandwich fillings. Anything really.

What else? People who own rubber factories. Anybody in the food business, like green grocers or your local bakery. Thrift stores. Falling somewhere between cushions and cat food, this flexible and inviting letter mixes simplicity with organic character and humor for a wide range of uses. Soft Serve’s compact cursive forms and bouncy friendliness draw on artbrush scripts and the typo-italic model of Reaissance Vatican scribe Ludovico Arrighi. More…

A versatile workhorse ideal for:

* Dairy & beverage
* Sweets & soft drink
* Five minute food & sauces
* Pet food & accessories
* Bathroom & kitchen
* Cushions, pillows, rubber & swimming pool, etc.