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Etelka
A font family tree displays different foundries’ versions, or a foundry’s different cuts, of basically the same typeface design.
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Etelka
Some words from Storm:
Etelka was designed in summer 2005 for purposes of corporate style, product package design and electronic publishing.
The number of printed materials coming with products has been significantly reduced in past years, while every installation CD carries a huge documentation, mostly in PDF format. It requires an extremely legible screen typeface which is readable even in long lines. There is absolutely no need of narrowed, economizing design, because the length of electronic brochures is virtually unlimited.
Etelka is excellent also for printed technical manuals, containing Cyrillics and useful ideograms and signs. Its design idea is wide, open rounded square outline taken from old glass monitor shape. It has cool industrial feeling with all diagonals slightly softened. It is suitable not only for product manuals, boxes or electronic books, but also for all kinds of visual communication, especially corporate identity and orientation systems in architecture.
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