Desktop: for use on a desktop workstation
· Install the font on your Mac OS X or Windows system
· Create and print documents, as well as static images (.jpeg, .tiff, .png)
Adding users later:
Webfont: for your website
This font's webfont license is:
You get a monthly pageview allowance for your webfonts. This license does not need to be renewed.
For example, if you order a license that covers 10,000 monthly pageviews, you will remain within your license as long as you do not get more than 10,000 views per month.
If the website starts getting more traffic, simply place a new order for the additional monthly pageviews you require, as Pay Once webfont pageviews are cumulative.Brush 445 Webfont EULA
App: for embedding in mobile applications
Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application’s code.
This font's app license is:
Unlimited installations of one app title across all platforms such as iOS, Android, and Windows Phone.Brush 445 App EULA
ePub: for embedding in e-text products
You can use an ePub license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.
An ePub license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.
Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.
For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.Brush 445 ePub EULA
Server: for applications that produce a deliverable with fonts embedded
A server license is required for sites, web apps, or services that allow a non-licensed user to utilize the font to create a product (for example, personalized t-shirts, PDF receipts, business cards, and pictures with captions, et cetera).
This license is valid for one year and is renewed each year that the font remains in use.
The price is based upon the number of servers on which the font is installed. Development servers do not count toward the limit. A font downloaded with this license cannot be used in SaaS, where the service is the product rather that the item that is created.
Not to be confused with…
The ‘Server’ name can be a bit slippery. Server fonts can be installed on a server and used by remote users or automated processes to create items. These licenses are fairly common for e-commerce websites that allow their customers to interact with the font via the business’ webpage interface, customize a printed hard-good product, and they’d purchase/receive the hard-good product.
This is not to be confused with multiple multi-user Desktop licenses. Desktop font licenses are based on the number of users of the fonts; in other words, the number of computers in which the font will be installed.Brush 445 Server EULA
Digital Ads: for use in HTML5 ads
You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.
We’ll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.
HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?
There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.
Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.
If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.Brush 445 Digital Ads EULA