Rue is an organic, casually ornamental, narrow-faced sans serif. It is a display type structured with random traces of calligraphic tendencies. It does not begin with any noble ideals, other than to mediate between the muse of imagination and the act of realization.

The spirited and exploratory design is the materialization of a feeling about fonts as a family of organisms taking on a life of its own, in work and play. Rue is the epitome of vanity and indulgence which seems to purpose itself well in aesthetics, wellness and botanicals. Its whimsical quality also suggests applications in the form of gifts and ornamentation. More…

In retrospect, Rue was conceived as a typeface, used as an image and discovered as an ornament. It comes in 5 weights of light, regular, medium, semibold and bold, each with italics.