Reflux is a result from a study based on handwriting analysis. The project began with the supposition that we often select typefaces based on their personality. Criteria in the psuedo-science of graphology was juxtaposed with major aspects of type design. For example, a graphologist would look at a person’s pen pressure to determine their vitality and spirit. A bold hand would equate that he or she might be very self-assured and energetic. A type designer can create a heavier weight typeface that follows this idea. In the case of Reflux, the handwriting sample for which it was based on, revealed a person who tended to be philosophical in nature and a spontaneous thinker.