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Beatnik

Beatnik

by Type Innovations
Individual Styles from $39.00
Complete family of 2 fonts: $59.00
Beatnik Font Family was designed by Alex Kaczun and published by Type Innovations. Beatnik contains 2 styles and family package options.

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Beatnik + Small Caps Set

2 fonts

Best Value!

Per style:

$29.50

Pack of 2 styles:

$59.00

About Beatnik Font Family


I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I'm currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin' baby.

Designers: Alex Kaczun

Publisher: Type Innovations

Foundry: Type Innovations

Design Owner: Type Innovations

MyFonts debut: Feb 3, 2010

Beatnik

About Type Innovations

Type Innovations is an independent digital type foundry, founded by Alex Kaczun. It provides the highest quality type products and font customization services.

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