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Beatnik

by Type Innovations

Both fonts: $59.00

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About this font family

I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I'm currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin' baby.

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Available licensing options
Glyph coverage

available in all of the styles in this family:
Basic Latin/English letters West European diacritics Euro Ligatures Dingbats & Symbols



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Beatnik

Try it

Live webfonts: Try in the browser or on your site

Webfont

Albums

$39.00

Beatnik Sm Caps

Try it

Live webfonts: Try in the browser or on your site

Webfont

Albums

$39.00

Available formats

available in all of the styles:
OpenType OTF  

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